The Markies Honor Excellence in Marketing

For over a decade, Oracle Marketing Cloud has celebrated excellence in data-driven Modern Marketing through the Markie Awards. This event recognizes innovation and highlights marketing organizations that deliver the best of their brand using Oracle Marketing Cloud solutions.

Congratulations to our 2017 Markies Finalists!

The Markie Awards will take place on Tuesday, April 25 at 7:00 PM at the Mandalay Bay Ballroom.

Arrive by 6:30 PM to walk the red carpet. Digital business consultant and New York Times best-selling author Jay Baer will be welcoming you to the event, along with our very own Advocacy and Reference Manager, Kaela Sullivan. Celebrate with some champagne as you make your way into the ballroom!

This will be a seated dinner with assigned seating. Dress code is business-casual or semi-formal.

The fun doesn’t stop there! Join us at the post event reception where Jay Baer will be back to interview our winners on their success and have photos taken to commemorate the evening!

Meet the Markies Finalist Reception – Thursday, April 27 at 12:30 PM
Then, join us on Thursday, April 27 from 12:30 PM – 2:00PM at Oceanside B for the “Meet the Markies Finalist Reception” to network and celebrate Markies winners and finalists. Marketing influencers and members of the attending press will also be on hand.

2017 Markie Finalists Announcement from Oracle Marketing Cloud on Vimeo.

Account-Based Marketing Team of the Year

  • Covance Inc
  • DELL
  • DLT Solutions
  • NEC Corporation
  • Plex

 

Best Cross-Channel Marketing Program    

  • Azul
  • Cisco
  • NET-A-PORTER
  • Select Comfort
  • Western Union
  • Friboi

 

Best Digital Marketing Ecosystem 

  • ADP
  • IHS Markit
  • Juniper Networks
  • Medtronic
  • Western Union Business Solutions

 

Best Email Marketing Campaign

  • Atea
  • Cisco
  • Jetstar
  • Philips (Black Friday Campaign)
  • Sunpower

 

Best Emerging Company Marketing Campaign

  • National MI
  • Prophix
  • Scout Exchange
  • Second City Works

 

Best Integrated Mobile Experience    

  • Mountain America Credit Union
  • Pedidos Ya
  • Penn-Foster

 

Best International Campaign  

  • Cisco
  • F-Secure
  • LATAM Airlines
  • Philips (Black Friday Campaign)
  • Tableau

 

Best Lead Management Program

  • Classic Party Rentals
  • Dun & Bradstreet
  • HCL Technologies
  • Knapheide
  • Morningstar
  • Samsung Electronics France

 

Best Overall Customer Experience         

  • Avon
  • Experian
  • Lexmark
  • Schibsted
  • Symantec

 

Best Social Campaign

  • Cheap Caribbean
  • Farm
  • La-Z-Boy
  • Mack Trucks
  • TD Ameritrade

 

Best Testing and Optimization

  • Direct Line
  • Freddie Mac
  • Hilton
  • Morningstar
  • Reserva

 

Best Use of Data

  • Bibi
  • Cisco
  • DX Marketing
  • Freddie Mac
  • Tolexo

 

Best Use of Insights & ROI

  • Deltek
  • HCL Technologies
  • Mountain America Credit Union
  • Rockwell Automation
  • Viavi

 

Modern Marketing Leader of the Year  

  • BT – Nicola Jones
  • Juniper – Mike Marcellin
  • Kenya Airways – Chris Diaz
  • L&T Infotech – Peeyush Dubey
  • O2 – Paul Stevenson

 

Most Creative Marketing Campaign 

  • Caterpillar
  • Eaton
  • Scentre Group (Westfield)
  • AGEA
  • Covance

 

Rapid Transformation  

  • Carnival
  • Certiport
  • Cisco
  • FIS
  • Thomson Reuters

 

People’s Choice Award – Best Video Submission

  • Bibi
  • Eaton
  • HBF Health
  • Juniper Networks
  • O2

For more information about this year’s Markie Award categories, visit the 2017 Markie Categories here.

How A Markie Is Won

Congratulations to the 2016 Markie Award Winners:

Best Customer Retention or Loyalty Program
Cetera Financial Group

Best Digital Marketing Ecosystem
Lenovo

Best Email Marketing Campaign
Jetstar

Best Emerging Company Marketing Campaign
Mobovida, LLC

Best Integrated Consumer Marketing Program
AGA

Best International Campaign
TomTom

Best Lead Management Program
Juniper Networks

Best Mobile Experience
Zalora South East Asia

Best Sales & Marketing Alignment
Sierra Wireless

Best Social Campaign
FamilyShare Network / Deseret Digital

Best Testing & Optimization of the Customer Experience
YOTEL

Best Use of Audience Data
Dell Inc.

Best Use of Data Analytics & Insights
Thomson Reuters (MarkMonitor)

Best Web or Commerce Experience
SunPower Corporation

Content is King
Wine.com.br

Modern Marketing Leader of the Year
Blake Cahill, Royal Phillips

Most Creative Marketing Campaign
Eaton

Rapid Transformation
BT Global Services

People’s Choice Award: Best Video Submission
Cisco Systems

Questions? Visit our Frequently Asked Questions page. Other questions? Contact: Markies_ww_grp@oracle.com.