2015 Markies Categories

Best Audience Creation

Are you targeting, segmenting, and engaging an ideal audience for a specific business initiative? Have you successfully created that newly defined audience based on metrics which demonstrate a higher conversion rate or proven nurturing path? Did you accelerate the process of identifying true prospects in a pool of suspects by capturing information along the customer journey, mapping digital touch points, and developing triggers? Do you deliver a custom experience for this audience across email, mobile, and in-store channels? If so, this could be your category.

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Best Cross-Channel Marketing Program

Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Are you attracting or retaining your ideal customers? If they’re fiercely loyal, become brand advocates, or are simply driving revenue then you know you’ve got a winner.

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Best Data Activation (formerly Best Data Orchestration)

Every modern marketer knows that inaccurate, inconsistent, or old data decreases marketing effectiveness. But data hygiene is just the start. Then you need to instrument a process and activate the data. This award recognizes organizations that have made data activation a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI.

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Best Digital Marketing Ecosystem

Have you taken advantage of digital marketing integration to enhance processes or improve analytics? Tell us how you’ve created an integrated ecosystem with CRM, third-party cloud apps, or other applications to automate, streamline, and enhance your marketing efforts. Get extra points for how you’ve used APIs in interesting ways. Your results of time or money saved, increased response rates, improved productivity, or better targeting will help you win this Markie.

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Best Integrated Ad Campaign

Advertising has come a long way since Mad Men. In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary. It’s more relevant and personalized with an increase in targeted display ads and nurturing campaigns instead of just mass media commercials, print ads, and billboards. This award recognizes organizations that have taken advantage of this brave new world and have integrated their cross-channel ad campaigns to produce results.

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Best International Campaign

The Best International Campaign award will go to a company with a successful marketing campaign outside the United States - in multiple countries in multiple languages, modification of a program originally created in the U.S. and re-launched in another country, or any variation in between.

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Best IT-Marketing Collaboration

Have your IT, marketing, and sales teams overcome organizational silos and cultural hurdles to collaboratively spark the creation of something completely new: A stunning approach that goes beyond basic CRM and marketing automation integrations, where data management or business intelligence insights bring about new levels of customer insight, real-time decision making capabilities, improved marketing and sales efficiencies, or a better customer experience? Finalists in this category think beyond the norm and consider how they can work with IT to leverage tech investments far beyond marketing automation to positively impact the business and revenue.

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Best Lead Nurturing Program

Finalists for this award know that a sophisticated lead nurturing program utilizes creative workflows and segmentation to deliver measurable results, decisions that matter and actions that are compelling.

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Best Social Campaign

For finalists in this category, Social Media is more than just a buzz word. Winners of this award have found creative ways to utilize both new and traditional social mediums in order to build sustained dialogs with customers and prospects, and have seized the opportunities available through social media to generate proven results.

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Brand Experience of the Year

Brand preference is the summit of the marketing mountain. It’s where you create ideal customers who are fiercely loyal, buy repeatedly, and become social and personal advocates of your brand. That’s a tall order to fill. But some organizations have reached this goal by combining cross-channel, content, and social marketing with data management and activation to personalize customer experience and deliver a one-to-one relationship where customers don’t want to just interact with the brand, they want to be the brand.

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CMO's Marketing Team of the Year

Here’s an opportunity for a CMO to recognize their team for excellence in Modern Marketing. Has your team achieved exceptional things with marketing, adopted modern technologies, helped to position the organization as a leader in digital marketing, created an outstanding customer experience , impacted the culture of the organization, and driven amazing results? If so, this Markie could be theirs.

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Content is King

Drawing in prospects with engaging content is an important piece of Modern Marketing. Finalists in this category use content to convert prospects, sustain customers, and impact revenue, and have a holistic, team-wide approach to content marketing that sets them apart from their competitors.

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Customer Centricity

Every company says they are customer focused. But few actually deliver. Do you recognize and communicate with every customer as an individual? Engage customers intelligently with content in context to create a rich, 1:1 experience? Have you gone from persona to personal by combining Digital Body Language with look-alike models? Are you successfully transforming your customers into brand advocates who share their experiences on social networks? If so, then congratulations! You’re well on the way to making customers the center of your life. This award recognizes organizations that have used cross-channel and content marketing with data to shift their culture from consumer transactions to customer relationships.

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Metrics That Matter

This award recognizes organizations that have moved beyond reporting on simple clicks and conversions and can now make strategic business decisions based on the metrics they measure.

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Modern Marketing Leader of the Year

Just as great people are the foundation for successful businesses, innovators are often the driving force behind exceptional marketing. You know who they are – the passionate senior people that push their teams to succeed, lead decisive change, set the vision for the entire marketing organization and introduce innovative concepts.

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Most Creative Marketing Campaign

Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results.

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Revenue Growth

Organizations that have successfully driven quarter-over-quarter or year-over-year revenue growth rate through marketing campaigns and processes are celebrated with the Revenue Growth award.

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Rookie of the Year

This award is open to those who have successfully implemented any Oracle Marketing Cloud cross-channel marketing, content marketing, social marketing, or data management and activation technology in the past year. Enabling a high performance marketing culture isn’t always easy. For most organizations, it can take time to master the intricate blend of messaging, segmentation, data orchestration, organizational alignment and other disciplines. So how do some businesses make it look easy in their first year? The Rookie of the Year award honors fast starters for their superb planning, execution, and results.

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