This year, the Markies will honor outstanding achievements in the following categories. You may submit in multiple categories before the deadline at 5:00pm ET on February 15, 2017.
Has your team embraced an end-to-end view across the entire buyer journey and across all channels? Do you know your buyer profiles and have you created targeted campaigns that drive engagement and ROI? Have you created visibility into which accounts have the greatest propensity to buy? Tell us how your team has implemented Account-Based Marketing (ABM) to target the right individuals and accounts so you can deliver personally relevant and well-timed messaging.
Have you become the data-driven Modern Marketer that delivers a personalized buying experience for every customer? Do you provide your customers with relevant content, merchandising, personalized search, customized marketing programs, and tailored websites, across all channels? This award recognizes the supremely enlightened organization that truly gets the power of personally engaging, consistently delightful, and seamlessly integrated experiences where the customer runs the show.
Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Are you attracting or retaining your ideal customers? If they’re fiercely loyal, become brand advocates, or are simply driving revenue then you know you’ve got a winner.
Have you taken advantage of digital marketing integration to enhance processes or improve analytics? Tell us how you’ve created an integrated ecosystem with CRM, third-party cloud apps, or other applications to automate, streamline, and enhance your marketing efforts. Get extra points for how you’ve used APIs in interesting ways. Your results of time or money saved, increased response rates, improved productivity, or better targeting will help you win this Markie.
Yes, email can be extraordinary. In fact, there are some email communications that are so well written, so masterfully designed, that it's only a question of when people will respond, not if. Achieving extraordinary response rates isn't luck – it's the result of great targeting, content, personalization and timing.
Doing more with less? As a fast-growing, emerging company of $100M in revenue or less, your marketing team is probably lean, mean, and green with envy over the human and financial resources that big company marketing departments throw at their campaigns. That’s why as a Modern Marketing hero you’ve chosen marketing automation to do the work of ten people with just you and a trusty sidekick running the show. Tell us how you’ve made marketing magic with online creativity, digital communication, and compelling content.
The Best International Campaign award will go to a company with a successful marketing campaign outside the United States - in multiple countries in multiple languages, modification of a program originally created in the U.S. and re-launched in another country, or any variation in between.
Do you have a sophisticated lead management program that delivered measurable results? Does your program use lead scoring and deliver results that are compelling? Do you have creative lead flows? Have you aligned sales and marketing? People, process and technology all come into play in this award.
You’ve got web, email, social, and display. But have you created personalized experiences with messages and promotions optimized for mobile? Is mobile the platform of choice for a majority of your ideal customers? If they’re reading emails, making mobile transactions, sharing through social, or simply using smartphones and tablets to connect with you all day and every day, then you know you’ve got a winner. Share your program details and your metrics with us.
Every company says they are customer focused. But few actually deliver. Have you created a customer retention or loyalty program that has successfully transformed your customers into fiercely loyal brand advocates? If so, then congratulations! You’re well on the way to making customers the center of your life. Tell us how you shifted your culture from consumer transactions to customer relationships to drive loyalty and the Markie could be yours.
For finalists in this category, Social Media is more than just a buzz word. Winners of this award have found creative ways to utilize both new and traditional social mediums in order to build sustained dialogs with customers and prospects, and have seized the opportunities available through social media to generate proven results.
Are you optimizing the online customer experience with testing, insights, and personalization? Have you maximized revenue potential across web, mobile, social, apps, and other digital channels as a result? Do you draw the line at random A/B testing or have you taken the leap to multivariate sophistication? Nominees for this award have incorporated testing and optimization of their campaigns and programs to mitigate risk, drive better decisions, increase revenue, and improve the customer experience.
Are you targeting and engaging your ideal audience for a specific business initiative? Are you successfully using data to target, personalize, measure and win? This award recognizes organizations that use data in innovative and strategic ways, and have seen their efforts pay off with improved customer experiences and ROI!
Are you interpreting data for actionable recommendations that improve business results? Can you make strategic decisions to improve your customer experience? This award recognizes an organization that has moved beyond reporting (old methods of organizing data into informational summaries to monitor performance) towards analysis (new data and meaningful insights that improve performance). Be prepared to include information on how you have transformed your marketing efforts based on coordinating analytics insights and the measurable results.
Just as great people are the foundation for successful businesses, innovators are often the driving force behind exceptional marketing. You know who they are – the passionate senior people that push their teams to succeed, lead decisive change, set the vision for the entire marketing organization and introduce innovative concepts.
Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results.
This award honors the best video submission with a people’s choice award voted on by your peers. Finalists in this category submitted exceptional videos enhanced by creativity, humor or human interest touches.
This award is open to those who have successfully implemented any Oracle Marketing Cloud technology in the past year. Enabling a high performance marketing culture isn’t always easy. For most organizations, it can take time to master the intricate blend of messaging, segmentation, data orchestration, organizational alignment and other disciplines. So how do some businesses make Modern Marketing transformation look easy in their first year? The Rapid Transformation award honors fast starters for their superb planning, execution, and results.