Categories

Automation Outside the Box

Many organizations purchase a marketing automation platform for typical uses such as lead nurturing or scoring and then find more ways to revolutionize other business processes. This award highlights creative and “outside the box” programs – either internal or external — that have helped your organization save time or money, increase engagement, and impact revenue.

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Best Alignment of Marketing & Sales

Can Marketing and Sales really achieve true alignment? It takes more than words. This award honors companies that have translated words into action through tighter organizational alignment, shared goals and reporting, new communications strategies or innovative approaches to compensation.

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Best Alignment of Marketing and Sales in Europe

This award honours companies with aligned Marketing and Sales teams. Finalists in this category have translated words into action through tighter organisational alignment, shared goals and reporting, new communications strategies and innovative approaches to compensation.

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Best Cross-Channel Marketing Program

Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Are you attracting or retaining your ideal customers? If they’re fiercely loyal, become brand advocates, or are simply driving revenue then you know you’ve got a winner.

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Best Customer Lifecycle Program

This award honors companies with great marketing campaigns targeting customers at different stages in their lifecycle, focused on renewal, upsell, cross-sell, loyalty, reference, and much more.

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Best Data Orchestration

Every modern marketer knows that inaccurate, inconsistent, or old data decreases marketing effectiveness. But data hygiene is just the start. Then you need to add a data management platform and activate the data. This award recognizes organizations that have made orchestrating data a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI.

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Best European Lead Nurturing Programme

Finalists for this award know that a sophisticated lead nurturing program utilises creative workflows and segmentation to deliver measurable results, decisions that matter and actions that are compelling.

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Best European Lead Scoring Programme

This award honours European organisations that have driven improved sales targeting through automated lead scoring, resulting in increased win rates, shorter sales cycles, increased revenue, better sales and marketing alignment and other positive outcomes.

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Best International Campaign

The Best International Campaign award will go to a company with a successful marketing campaign outside the United States - in multiple countries in multiple languages, modification of a program originally created in the U.S. and re-launched in another country, or any variation in between.

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Best IT-Marketing Collaboration

Have your IT, marketing, and sales teams overcome organizational silos and cultural hurdles to collaboratively spark the creation of something completely new: A stunning approach that goes beyond basic CRM and marketing automation integrations, where data management or business intelligence insights bring about new levels of customer insight, real-time decision making capabilities, improved marketing and sales efficiencies, or a better customer experience? Finalists in this category think beyond the norm and consider how they can work with IT to leverage tech investments far beyond marketing automation to positively impact the business and revenue.

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Best Lead Nurturing Program

Finalists for this award know that a sophisticated lead nurturing program utilizes creative workflows and segmentation to deliver measurable results, decisions that matter and actions that are compelling.

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Best Lead Scoring Program

This award honors organizations that have driven improved sales targeting through automated lead scoring, resulting in increased win rates, shorter sales cycles, increased revenue, better sales and marketing alignment and other positive outcomes.

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Best Social Campaign

For finalists in this category, Social Media is more than just a buzz word. Winners of this award have found creative ways to utilize both new and traditional social mediums in order to build sustained dialogs with customers and prospects, and have seized the opportunities available through social media to generate proven results.

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Connecting in the Eloqua AppCloud

This award honors organizations that have built or used Cloud Connectors and the Eloqua AppCloud store to streamline marketing campaigns, clean data, manage events, and more.

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Content is King

Drawing in prospects with engaging content is an important piece of Modern Marketing. Finalists in this category use content to convert prospects, sustain customers, and impact revenue, and have a holistic, team-wide approach to content marketing that sets them apart from their competitors.

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Data Clean House

Every marketer knows that an inaccurate, inconsistent or out-of-date database decreases campaign effectiveness, but solving the problem is no simple matter. This award recognizes organizations that have made clean and accurate data a strategic priority – and have seen that investment pay off with higher conversion rates, more opportunities, bigger deals and increased ROI.

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European Event Nirvana

Events are a critical lead generation tactic for most marketers, but more often than not, events run marketers instead of the other way around. Not so for nominees for this award, who have significantly automated their event communications programme to squeeze every opportunity out of tradeshows, conferences, online and field events. Show us how you’ve increased event efficiency, maximised attendance, and boosted conversion to opportunities to win a Markie. Primary judging criteria: increased efficiencies, response rates, and business impact.

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European Rookie of the Year

Building a high performance revenue engine is not always easy. For most organisations, it can take time to master the intricate blend of messaging, segmentation, data, organisational alignment and other disciplines. The European Rookie of the Year award honours European companies that have been fast starters with superb planning, execution and automation.

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Event Nirvana

Events are a critical lead generation tactic for most marketers, but more often than not, events run marketers instead of the other way around. Not so for finalists of this award, who have significantly automated their event communications program to squeeze every opportunity out of tradeshows, conferences, online and field events.

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Extraordinary Email

Yes, email can be extraordinary. In fact, there are some email communications that are so well written, so masterfully designed, that it's only a question of when people will respond, not if. Achieving extraordinary response rates isn't luck – it's the result of great targeting, content, personalization and timing.

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Fastest Time to Value

Finalists in the Fastest Time to Value category have demonstrated a return on investment in the first quarter of marketing automation implementation in terms of increased revenue or efficiency, or other measurable gains.

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Fresh Start

This category showcases companies that have made the switch to Eloqua from a previous marketing platform and have dazzled us with strong business results. They’re not only better, faster and stronger because of their fresh start, but have made measurable gains and business impact from their technology investment.

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Getting to Know You

This award honors an organization that has successfully utilized advanced personalization and profiling techniques in campaigns to build stronger connections with their prospects or customers and topple industry-standard response rates.

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Integration Innovation

Finalists for this award have taken taken advantage of integration to develop processes that have enhanced their business or improved analytics, resulting in time savings, reduced expenses, increased productivity, better targeting or increased response times.

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Marketing Automation Rookie of the Year

Building a high performance revenue engine isn't always easy. For most organizations, it can take time to master the intricate blend of messaging, segmentation, data, organizational alignment and other disciplines. The Rookie of the Year award honors the fast starters for their superb planning, execution and automation.

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Marketing Center of Excellence

Winners of this award have developed a model for marketing process decision-making and planning, developed internal champions and subject matter experts, and have promoted the pervasive adoption of best practices in marketing communications, automation and measurement.

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Metrics That Matter

This award recognizes organizations that have moved beyond reporting on simple clicks and conversions and can now make strategic business decisions based on the metrics they measure.

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Modern Marketing Leader of the Year

Just as great people are the foundation for successful businesses, innovators are often the driving force behind exceptional marketing. You know who they are – the passionate senior people that push their teams to succeed, lead decisive change, set the vision for the entire marketing organization and introduce innovative concepts.

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Most Creative European Marketing Campaign

Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalised follow-up, and of course, the measurable results. Inspire us by sharing your creativity in screenshots or links. Primary judging criteria: campaign results, creativity of artwork or delivery mechanism.

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Most Creative Marketing Campaign

Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results.

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People's Choice Award: Best Video Submission

This award honors the best video submission with a people’s choice award voted on by your peers. Finalists in this category submitted exceptional videos enhanced by creativity, humor or human interest touches.

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Revenue Growth

Organizations that have successfully driven quarter-over-quarter or year-over-year revenue growth rate through marketing campaigns and processes are celebrated with the Revenue Growth award.

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Sales Impact

Perhaps the greatest marketing achievement on the road to Revenue Performance Management is getting SALES to sing your praises. This award honors a company that has given its sales team the tools, technology and techniques to improve win rates, sales velocity or competitive advantage.

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