Categories

Automation Outside the Box

Many organizations purchase a marketing automation platform for typical uses such as lead nurturing or scoring and then find more ways to revolutionize other business processes. This award highlights creative and “outside the box” programs – either internal or external — that have helped your organization save time or money, increase engagement, and impact revenue.

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Best Alignment of Marketing & Sales

Can Marketing and Sales really achieve true alignment? It takes more than words. This award honors companies that have translated words into action through tighter organizational alignment, shared goals and reporting, new communications strategies or innovative approaches to compensation.

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Best Alignment of Marketing and Sales in Europe

This award honours companies with aligned Marketing and Sales teams. Finalists in this category have translated words into action through tighter organisational alignment, shared goals and reporting, new communications strategies and innovative approaches to compensation.

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Best Audience Creation

Are you targeting, segmenting, and engaging an ideal audience for a specific business initiative? Have you successfully created that newly defined audience based on metrics which demonstrate a higher conversion rate or proven nurturing path? Did you accelerate the process of identifying true prospects in a pool of suspects by capturing information along the customer journey, mapping digital touch points, and developing triggers? Do you deliver a custom experience for this audience across email, mobile, and in-store channels? If so, this could be your category.

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Best Cross-Channel Marketing Program

Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Are you attracting or retaining your ideal customers? If they’re fiercely loyal, become brand advocates, or are simply driving revenue then you know you’ve got a winner.

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Best Customer Lifecycle Program

This award honors companies with great marketing campaigns targeting customers at different stages in their lifecycle, focused on renewal, upsell, cross-sell, loyalty, reference, and much more.

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Best Data Activation (formerly Best Data Orchestration)

Every modern marketer knows that inaccurate, inconsistent, or old data decreases marketing effectiveness. But data hygiene is just the start. Then you need to instrument a process and activate the data. This award recognizes organizations that have made data activation a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI.

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Best Digital Marketing Ecosystem (formerly Integration Innovation)

Have you taken advantage of digital marketing integration to enhance processes or improve analytics? Tell us how you’ve created an integrated ecosystem with CRM, third-party cloud apps, or other applications to automate, streamline, and enhance your marketing efforts. Get extra points for how you’ve used APIs in interesting ways. Your results of time or money saved, increased response rates, improved productivity, or better targeting will help you win this Markie.

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Best European Lead Nurturing Programme

Finalists for this award know that a sophisticated lead nurturing program utilises creative workflows and segmentation to deliver measurable results, decisions that matter and actions that are compelling.

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Best European Lead Scoring Programme

This award honours European organisations that have driven improved sales targeting through automated lead scoring, resulting in increased win rates, shorter sales cycles, increased revenue, better sales and marketing alignment and other positive outcomes.

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Best Integrated Ad Campaign

Advertising has come a long way since Mad Men. In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary. It’s more relevant and personalized with an increase in targeted display ads and nurturing campaigns instead of just mass media commercials, print ads, and billboards. This award recognizes organizations that have taken advantage of this brave new world and have integrated their cross-channel ad campaigns to produce results.

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Best International Campaign

The Best International Campaign award will go to a company with a successful marketing campaign outside the United States - in multiple countries in multiple languages, modification of a program originally created in the U.S. and re-launched in another country, or any variation in between.

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Best IT-Marketing Collaboration

Have your IT, marketing, and sales teams overcome organizational silos and cultural hurdles to collaboratively spark the creation of something completely new: A stunning approach that goes beyond basic CRM and marketing automation integrations, where data management or business intelligence insights bring about new levels of customer insight, real-time decision making capabilities, improved marketing and sales efficiencies, or a better customer experience? Finalists in this category think beyond the norm and consider how they can work with IT to leverage tech investments far beyond marketing automation to positively impact the business and revenue.

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Best Lead Nurturing Program

Finalists for this award know that a sophisticated lead nurturing program utilizes creative workflows and segmentation to deliver measurable results, decisions that matter and actions that are compelling.

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Best Lead Scoring Program

This award honors organizations that have driven improved sales targeting through automated lead scoring, resulting in increased win rates, shorter sales cycles, increased revenue, better sales and marketing alignment and other positive outcomes.

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Best Social Campaign

For finalists in this category, Social Media is more than just a buzz word. Winners of this award have found creative ways to utilize both new and traditional social mediums in order to build sustained dialogs with customers and prospects, and have seized the opportunities available through social media to generate proven results.

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Brand Experience of the Year

Brand preference is the summit of the marketing mountain. It’s where you create ideal customers who are fiercely loyal, buy repeatedly, and become social and personal advocates of your brand. That’s a tall order to fill. But some organizations have reached this goal by combining cross-channel, content, and social marketing with data management and activation to personalize customer experience and deliver a one-to-one relationship where customers don’t want to just interact with the brand, they want to be the brand.

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CMO's Marketing Team of the Year

Here’s an opportunity for a CMO to recognize their team for excellence in Modern Marketing. Has your team achieved exceptional things with marketing, adopted modern technologies, helped to position the organization as a leader in digital marketing, created an outstanding customer experience , impacted the culture of the organization, and driven amazing results? If so, this Markie could be theirs.

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Connecting in the Eloqua AppCloud

This award honors organizations that have built or used Cloud Connectors and the Eloqua AppCloud store to streamline marketing campaigns, clean data, manage events, and more.

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Content is King

Drawing in prospects with engaging content is an important piece of Modern Marketing. Finalists in this category use content to convert prospects, sustain customers, and impact revenue, and have a holistic, team-wide approach to content marketing that sets them apart from their competitors.

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Customer Centricity

Every company says they are customer focused. But few actually deliver. Do you recognize and communicate with every customer as an individual? Engage customers intelligently with content in context to create a rich, 1:1 experience? Have you gone from persona to personal by combining Digital Body Language with look-alike models? Are you successfully transforming your customers into brand advocates who share their experiences on social networks? If so, then congratulations! You’re well on the way to making customers the center of your life. This award recognizes organizations that have used cross-channel and content marketing with data to shift their culture from consumer transactions to customer relationships.

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Data Clean House

Every marketer knows that an inaccurate, inconsistent or out-of-date database decreases campaign effectiveness, but solving the problem is no simple matter. This award recognizes organizations that have made clean and accurate data a strategic priority – and have seen that investment pay off with higher conversion rates, more opportunities, bigger deals and increased ROI.

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European Event Nirvana

Events are a critical lead generation tactic for most marketers, but more often than not, events run marketers instead of the other way around. Not so for nominees for this award, who have significantly automated their event communications programme to squeeze every opportunity out of tradeshows, conferences, online and field events. Show us how you’ve increased event efficiency, maximised attendance, and boosted conversion to opportunities to win a Markie. Primary judging criteria: increased efficiencies, response rates, and business impact.

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European Rookie of the Year

Building a high performance revenue engine is not always easy. For most organisations, it can take time to master the intricate blend of messaging, segmentation, data, organisational alignment and other disciplines. The European Rookie of the Year award honours European companies that have been fast starters with superb planning, execution and automation.

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Event Nirvana

Events are a critical lead generation tactic for most marketers, but more often than not, events run marketers instead of the other way around. Not so for finalists of this award, who have significantly automated their event communications program to squeeze every opportunity out of tradeshows, conferences, online and field events.

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Extraordinary Email

Yes, email can be extraordinary. In fact, there are some email communications that are so well written, so masterfully designed, that it's only a question of when people will respond, not if. Achieving extraordinary response rates isn't luck – it's the result of great targeting, content, personalization and timing.

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Fastest Time to Value

Finalists in the Fastest Time to Value category have demonstrated a return on investment in the first quarter of marketing automation implementation in terms of increased revenue or efficiency, or other measurable gains.

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Fresh Start

This category showcases companies that have made the switch to Eloqua from a previous marketing platform and have dazzled us with strong business results. They’re not only better, faster and stronger because of their fresh start, but have made measurable gains and business impact from their technology investment.

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Getting to Know You

This award honors an organization that has successfully utilized advanced personalization and profiling techniques in campaigns to build stronger connections with their prospects or customers and topple industry-standard response rates.

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Going Mobile

You’ve got web, email, social, and display. But have you created personalized experiences with messages and promotions optimized for mobile? Is mobile the platform of choice for a majority of your ideal customers? If they’re reading emails, making mobile transactions, sharing through social, or simply using smartphones and tablets to connect with you all day and every day, then you know you’ve got a winner. Share your program details and your metrics with us.

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Marketing Center of Excellence

Winners of this award have developed a model for marketing process decision-making and planning, developed internal champions and subject matter experts, and have promoted the pervasive adoption of best practices in marketing communications, automation and measurement.

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Metrics That Matter

This award recognizes organizations that have moved beyond reporting on simple clicks and conversions and can now make strategic business decisions based on the metrics they measure.

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Modern Marketing Leader of the Year

Just as great people are the foundation for successful businesses, innovators are often the driving force behind exceptional marketing. You know who they are – the passionate senior people that push their teams to succeed, lead decisive change, set the vision for the entire marketing organization and introduce innovative concepts.

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Most Creative European Marketing Campaign

Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalised follow-up, and of course, the measurable results. Inspire us by sharing your creativity in screenshots or links. Primary judging criteria: campaign results, creativity of artwork or delivery mechanism.

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Most Creative Marketing Campaign

Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results.

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People's Choice Award: Best Video Submission

This award honors the best video submission with a people’s choice award voted on by your peers. Finalists in this category submitted exceptional videos enhanced by creativity, humor or human interest touches.

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Revenue Growth

Organizations that have successfully driven quarter-over-quarter or year-over-year revenue growth rate through marketing campaigns and processes are celebrated with the Revenue Growth award.

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Rookie of the Year

This award is open to those who have successfully implemented any Oracle Marketing Cloud cross-channel marketing, content marketing, social marketing, or data management and activation technology in the past year. Enabling a high performance marketing culture isn’t always easy. For most organizations, it can take time to master the intricate blend of messaging, segmentation, data orchestration, organizational alignment and other disciplines. So how do some businesses make it look easy in their first year? The Rookie of the Year award honors fast starters for their superb planning, execution, and results.

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Sales Impact

Perhaps the greatest marketing achievement on the road to Revenue Performance Management is getting SALES to sing your praises. This award honors a company that has given its sales team the tools, technology and techniques to improve win rates, sales velocity or competitive advantage.

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