What are the Markie Awards?
The Markie Awards celebrate and recognize excellent marketing — when right-brain creativity and left-brain analytics combine together for greatness. The winner in each category receives a beautiful statue to announce to the world what they’ve accomplished. This is your chance to shine and earn the recognition that you deserve.
Who can enter?
Any marketer anywhere that has demonstrated results from their marketing activities.
Is the 2016 Markies just for marketers in North America?
No. The 2016 is is a global awards program open to marketers around the world.
I thought the Markie Awards was a program just for Eloqua customers?
No! The Markie Awards began as an Eloqua customer awards program, but is open to ALL marketers. Categories span Cross-Channel Marketing, Content Marketing, Social Marketing, Data Management & Advertising, Web Optimization, Marketing Innovation, Analytics, and more!
How do I enter the 2016 Markie Awards?
Just announced! The submission period for the 2016 Markie Awards will be open between December 1, 2015 and February 5, 2016. Learn how to submit.
If I cannot attend the Awards Ceremony can I still enter? Can I still win?
Absolutely. You do not need to be present to win. Several past winners have been unable to attend and instead designated someone to accept on their behalf.
How many finalists will be announced in each category?
Due to the number of high-quality submissions we receive, we plan to announce four finalists per category. All finalists will receive a crystal plaque to honor their achievement during the awards ceremony (or mailed to them after that date if they are unable to attend). Please note that no single company will be selected as a finalist or winner in more than three categories.
Can I enter more than one category?
Yes. However we ask that you enter a specific campaign into only one category. (If the judging panel thinks it is mis-categorized you will be notified that it is being moved into a new category.)
Can I enter an older campaign that started two years ago?
We ask that you limit your entries to programs or campaigns that had the bulk of their work or results in the last 12 months.
I want to enter in a category from last year, but I don’t see it on this year’s list of categories. Can I still enter in this category?
No. In order to keep the Markie Awards fresh and relevant to Modern Marketers, we review and revamp our list of categories each year. We will only accept submissions for the categories listed for 2016. Our new category list can be viewed below.
What makes a winning entry?
This answer varies per category. In general, our judging panel gives preference to submissions that are able to show measurable and strong results. It is perfectly acceptable to include charts, graphs and other items that visually represent performance. Also remember that a 3-page entry may sometimes be more effective than a 20-page entry, especially if you’re able to distill the important facts clearly for the judging panel. You can review the nominated submissions on this website to see what it takes to be selected as a Markie finalist. All submissions should be backed up with clear results and metrics, which demonstrate success.
2016 Markie Award Categories:
Best Integrated Consumer Marketing Program – – Are you creating personalized experiences for consumers with relevant content, messages, and promotions across web, social, mobile, email, display, or other digital channels? Are you attracting or retaining your ideal customers? If they’re fiercely loyal, become brand advocates, or are simply driving revenue then you know you’ve got a winner. Tell us how you’ve designed integrated consumer marketing programs that resonate with customers to produce results.
Best International Campaign – Impress us with a campaign you’ve run outside the United States. It may have been in multiple countries in multiple languages, a modification of program originally created in the US and re-launched in another country, or any variation in between. Measurable results – especially in comparison to non-localized campaigns – will be critical in demonstrating success.
Best Lead Management Program – Do you have a sophisticated lead management program that delivered measurable results? Does your program use lead scoring and deliver results that are compelling? Do you have creative lead flows? Have you aligned sales and marketing? People, process and technology all come into play in this award.
Best Sales & Marketing Alignment – Can Marketing and Sales really achieve true alignment? It takes more than words. If your company has translated words into action through tighter organizational alignment, shared goals and reporting, new communications strategies or innovative approaches to compensation, we want to hear about it.
Best Use of Data Analytics & Insights – This award recognizes an organization that has moved beyond basic reporting and can now make strategic business decisions based on sophisticated data analytics and insights or optimizing the online customer experience with testing, insights, and personalization. Explain how you quantified to justify, reported on ROI, optimized campaigns, or demonstrated marketing’s impact on the business to be recognized for your performance.
Best Mobile Experience – You’ve got web, email, social, and display. But have you created personalized experiences with messages and promotions optimized for mobile that create a great experience for your customers? Is mobile the platform of choice for a majority of your ideal customers? If they’re reading emails, making mobile transactions, sharing through social, or simply using smartphones and tablets to connect with you all day and every day, then you know you’ve got a winner. Share your program details and your metrics with us.
Best Customer Retention or Loyalty Program – Every company says they are customer focused, but few actually deliver. Have you created a customer retention or loyalty program that has successfully transformed your customers into fiercely loyal brand advocates? If so, then congratulations! You’re well on the way to making customers the center of your life. Tell us how you shifted your culture from consumer transactions to customer relationships to drive loyalty and the Markie could be yours.
Best Use of Audience Data – Are you targeting and engaging your ideal audience for a specific business initiative? Are you successfully using audience data for modeling audiences (e.g. Look-Alike Modeling) to drive results and decrease wasted ad spend? This award recognizes organizations that use audience data in innovative and strategic ways, and have seen their efforts pay off with faster conversions, increased revenue, and higher ROI.
Best Paid Media Campaign – In today’s world of increasing media fragmentation, an integrated cross-channel customer experience with connections to content, social, and data is necessary to be able to effectively reach your target customer. Powering targeted display ads and nurturing campaigns with data keeps them more relevant and personalized, and increases their effectiveness over mass media commercials, print ads, and billboards, etc. If your organization has successfully orchestrated multi-touch campaigns for this new age of advertising, tell us how you’ve integrated data management and activation with your cross-channel ad campaigns to produce results.
Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Has your brand used social media in new and interesting ways or as the centerpiece of a successful new program? Have you seized social media opportunities and generated proven results? If so, this is the category for you.
Best Testing & Optimization of the Customer Experience – [check back for further details]
Best Web Experience or Commerce Experience – [check back for further details]
Content is King – Drawing in prospects with engaging content is an important piece of modern marketing. If you’ve aligned your target personas and the buyer’s journey to your content strategy, this Markie is for you. Tell us how your content converts prospects, sustains customers, and impacts revenue to take home the statue. Winners of this Markie will have a strategic approach to content marketing that sets them apart from their competitors.
Most Creative Marketing Campaign – Sometimes all of the pieces align to create a fantastic marketing campaign—the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results. Inspire us by sharing your creativity in screenshots or links.
Modern Marketing Leader of the Year – Just as great people are the foundation for successful businesses, innovators are often the driving force behind exceptional marketing. You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Tell us about their achievements to secure their own personal Markie statue! (Please note that this award will be given to an individual [VP or CMO], not an organization.)
People’s Choice Award: Best Video Submission – This award honors the best video submission with a people’s choice award voted on by your peers. Finalists in this category submitted exceptional videos enhanced by creativity, humor or human interest touches.
Rookie of the Year – This award is open to those who have successfully implemented any Oracle Marketing Cloud technology in the past year. Enabling a high performance marketing culture isn’t always easy. For most organizations, it can take time to master the intricate blend of messaging, segmentation, data orchestration, organizational alignment and other disciplines. So how do some businesses make it look easy in their first year? The Rookie of the Year award honors fast starters for their superb planning, execution, and results.
In addition to the Peoples Choice Award: Best Video Submission, if you would like, you may supplement your Markie submission with video to allow you to tell the best, most memorable parts of your success story in a more personal way. This is not simply meant to be a verbal recap of your submission document, but rather a complementary part of the submission process. We want to know about the real-world people and details behind your Markie accomplishments. Be creative, be memorable, and have fun!
What makes a great story?
According to Chip Heath, co-author of Made to Stick, the best stories have these elements: real people that others can identify with, concrete details, an unexpected element, and an emotional pay off. Think of your story in three parts: the big problem that needs to be addressed, something that made the problem even worse, and then a satisfying ending where everything is resolved. Questions to ask yourself as you build your story: Who is the main character and how can others relate to him/her? Is there a villain? What “solution” did you try that actually made the problem worse? Who were your trusty companions along the way? Did you do something that you didn’t think was possible? Describe the victory: both the emotional reaction and the metrics.
How will these videos be used?
The judging committee will watch them and take them into account in the judging process. We may show them during the Markies ceremony at Modern Marketing Experience, and they will become part of the Markies website. In the future, they may also be shared on our Topliners community or perhaps shown at future events.
Video Guidelines and Details:
Videos should be no more than 1-minute in length. You will be asked in your submission document to share the URL of your video, so please post it on YouTube, Vimeo, or some other similar service.