Best Integrated Ad Campaign

Advertising has come a long way since Mad Men. In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary. It’s more relevant and personalized with an increase in targeted display ads and nurturing campaigns instead of just mass media commercials, print ads, and billboards. This award recognizes organizations that have taken advantage of this brave new world and have integrated their cross-channel ad campaigns to produce results.