Best International Campaign

The Best International Campaign award will go to a company with a successful marketing campaign outside the United States - in multiple countries in multiple languages, modification of a program originally created in the U.S. and re-launched in another country, or any variation in between.

Arkadin Collaboration Services – Best International Campaign (2016)

The purpose of the campaign was to implement a globally consistent onboarding program for our customers in order to improve the overall customer experience, and drive incremental revenue. Arkadin’s revenue streams are primarily based on a ‘pay as you use’ model and subsequently revenue is recognised not at the point of purchase, but when our customers start and continue to use our products. Prior to this campaign, end-users received a single onboarding email and were then not messaged again about their accounts unless they became dormant (non-using) and countries decided to run ad-hoc reactivation campaigns. Our new global email campaign is now a seamless post-purchase induction and adoption/reactivation experience designed to increase adoption, provide early intervention to decrease rates of attrition, and reactivate lapsed users.

Jetstar – Best International Campaign (2016)

The Jetstar Group is one of the largest and most successful low-cost airlines in the Asia-Pacific Region. To enhance its growth, the company embarked on a sophisticated Customer Targeted Marketing (CTM) program designed to increase average revenue per customer by offering additional post-booking options.

The program used targeted emails designed to encourage customers to look forward to their upcoming flight and consider how they might enhance their experience. Operating in 13 different countries and using eight different languages, the program encouraged customers to purchase enticing extras such as in-flight meals, increased legroom and checked baggage. The campaign resulted in a revenue boost of more than $A5 million.

Juniper Networks – Best International Campaign (2016)

Corporate websites frustrate visitors across the globe. The content is often overwhelming and every visit seems like a reset – with no memory or understanding of the visitor’s specific interests.

Using rich customer lifecycle information that only Eloqua can provide, Juniper Networks has created a behavioral content delivery system called the Hub. Available worldwide in seven different languages, the Hub uses behavioral micro-targeting to deliver a delightful and highly customized experience to the visitor. Lead volume is up 126%, average lead value is up 9x, and Marketing’s credibility with the Sales team has been completely transformed.

TomTom – Best International Campaign (2016)

TomTom’s Summer Campaign targeted 20 million customers in 24 locales with a personalized ‘device checker’ and personalized, relevant special offers.  With over 1,500 campaign variants in 15 languages to 21 countries, this campaign is the most personalized international campaign sent to date.  This campaign drove click through rates up to 200% better than the TomTom average and revenue of 5.7 million Euro.

Zebra Technologies Best International Campaign (2016)

What happens when you take two companies and combine them to make a $3.5B global enterprise? When Zebra Technologies acquired the Enterprise business of Motorola Solutions, they not only wanted to create a best-in-class global marketing organization comprised of people working effectively and collaboratively utilizing a standardized set of business processes, empowered by a unified set of tools and technology, but they also wanted to make all stakeholders aware of the acquisition and Zebra’s intention to become a leader in a new market category called “Enterprise Asset Intelligence.”

Read more

ADP® – Best International Campaign (2015)

When a revised sales strategy saw the incorporation of multinational solutions into local country portfolios, the challenge was how to quickly mobilize each salesforce in 15 countries, to proactively and quickly generate a solid pipeline, in order to achieve their aggressive sales plans? Through the combined commitment and passion of central and regional marketing and sales enablement teams, the implementation of best practices and global use of Eloqua, ADP launched a multi-media campaign in 9 different languages, developed training material and launched an international telephone calling day for 326 sales associates in just 3 months – generating over 1000 sales opportunities and a $13.7mUSD pipeline across EMEA, APAC and LATAM.

F-Secure – Best International Campaign (2015)

In Q2 2014, F-Secure, an IT security solutions provider, launched a two-pronged campaign aimed at end user prospects and resellers in 10 countries. Eloqua, integrated with CRM-system, which in F-Secure is called FellowForce, played a pivotal role in managing and tracking the ambitious campaign. High quality reseller leads increased by more than 250% over the year previous, and end user metrics more than tripled across 10 markets. But one of the most valuable benefits was the galvanising effect that real time campaign and sales metrics had on in-country sales teams in this truly international campaign.

Lectra – Best International Campaign (2015)

Rockwell Automation – Best International Campaign (2015)

The HMI Software Migration Campaign targeted existing installed base (existing customers) of over 190,000 registered users. It is a multilingual campaign (English, French, Spanish, Korean, Dutch, Italian, Dutch, Portuguese ) consisting of a regionalized nurture with 6 touches and microsites leading existing customers through the buying cycle to upgrade their install base. Though we are mid campaign, we have seen extremely positive results in campaign and funnel metrics.

Dell Inc. – Best International Campaign (2014)

When the US Solutions Nurture program experienced strong results, such as 2X higher average order values (AOV) for nurtured versus non-nurtured leads, it was quickly expected to span to multiple countries, becoming the standard for nurturing at Dell. The challenge was how to maintain a 1:1 communication strategy and quickly deliver a content-heavy program to additional countries. The use of modular content, formulaic audience management, a streamlined content review process and pre-defined education for local stakeholders enabled the team to quickly scale while maintaining in-country regionalization. With a lean team and our Eloqua certified partner, the team quickly expanded to 5 countries in fewer than four months with the goal of 10 by year end. Customizing Dell’s US modular, behaviorally-driven solution nurture program to India, Mexico, United Kingdom, New Zealand, Australia and Indonesia customers was a logical next-step in Dell’s marketing automation program expansion.

Exact Software – Best International Campaign (2014)

The Exact case shows what a dedicated and committed team with the right attitude and tools can accomplish in only 12 months. Transforming from a national into a true International marketing organization. Being a well-established business software vendor in its home market The Netherlands, in 2013 the saas offering of Cloud Solutions was brought into 5 new countries: Belgium, UK, US, Germany and France. Today more than 180.000 companies are on our platform and growth rates year on year are close to 50%. The nature of our target audience, small and medium sized companies, requires a highly automated marketing approach in order to scale and handle the high volume throughput of leads.

F-Secure – Best International Campaign (2014)

In spring 2014 F-Secure, a global IT security services company, launched a new, secure cloud-based data storage service for business in 10 European countries. The campaign was conducted in 7 languages and comprised three phases starting with an e-book release, continuing with webinar registration and finishing with a series of webinars. The goals of the campaign were to attract and recruit potential IT re-sellers, and to gain customers for existing resellers while positioning F-Secure as the market expert in security and privacy. The campaign pages and emails were hosted within Eloqua and channels included email, Facebook and LinkedIn. The campaign produced several new re-sellers and a lot of attention for the new platform.

Tableau Software – Best International Campaign (2014)

Tableau Software is growing rapidly beyond our US roots to a global customer base and our marketing communications have followed suit transitioning from English-only to multiple languages supporting multiple time zones. This demand for timely in-language communications presented a challenge recently as we were faced with announcing a major product launch across multiple time zones in eight languages. We addressed the challenge in an innovative way through integrating contact filters, multiple decision rules, and time-phased programs. Ultimately, this approach proved effective and has become the de facto standard for our localized communications to customers, prospects and partners for all global campaigns.

D&B Best International Campaign (2012)

D&B’s 2011 Voice of the Customer (VOC) survey team turned the global campaign effort into a model for success, inserting new email touchpoints and adding a gift card incentive midway through the program to reach ambitious 2011 response rate and Customer Satisfaction Index (CSI) goals. Leveraging the flexibility of the Eloqua platform’s reporting and email distribution processes and a never-say-die spirit, the VOC team hit its overall survey response rate goal, its highest CSI mark ever, and demonstrated that engagement with the 2011 VOC survey correlated directly with revenue surges from respondent companies. The VOC effort has become a D&B model for project excellence, for informed, cohesive and intelligent execution, and for results-driven project flexibility.

Read more

Rockwell Automation Best International Campaign (2012)

Rockwell Automation’s marketing team was tasked with launching one of the company’s most important product lines in years to an international audience in the machine builder market spanning 18 countries across Europe, Africa and the USA, with the ambitious goals:

  • Generate several million dollars’ worth of opportunity demand in the sales funnel
  • Convert 40% of the opportunities to sales

Eloqua’s canvases, emails, landing pages, streamlined form processing, tracking, customization options and interfaces allowed us to create an automated, highly successful and ongoing campaign:

  • using 60% of the time and energy of equivalent campaigns in the past
  • while funneling better qualified leads directly to our sales team for follow up
  • in just 6 weeks’ time
  • that is now moving into phase two in which the response behavior seen in phase one will guide a number of tactical improvements.
Read more

Sage Best International Campaign (2012)

A campaign was created to increase acquisition into the Sage Accountants Network (a membership network for public practice accountants using Sage software) in Canada. We developed a white paper on “Attracting New Clients to Your Business” and distributed a download link through an email acquisition campaign. An outbound calling campaign followed for those prospects that opened the white paper.  This portion of the campaign centered on discussing the whitepaper and communicating the benefits of membership in Sage Accountants Network. The campaign was sent to 2,496 Canadian accountants over three weeks, including a test run of three subject lines to increase open rates.

Read more

Western Digital Best International Campaign (2012)

During the North America myWD Partner Program launch, a series of launch emails were setup.  The objective of the email was to acquire new members for the myWD Partner Program targeting at WD’s resellers, solution providers and systems integrators to help grow their business collaboratively. WD replicated its North America myWD Partner Program Launch communication emails for EMEAi myWD Partner Program launch with remarkable success. From 1 version used in North America, the emails were replicated into 10 different languages for 68 countries in EMEAi. EMEAi result was definitely noteworthy, with unique open rate well above the industry average and WD’s non-international average.

Read more

Cisco TelePresence Best International Campaign (2011)

Cisco TelePresence’s “Working Together” was a 20 country, 14 language program with a 2-prong approach that included an automated 4-drop email demand generation nurture campaign targeting prospects & net new list buy contacts as well as an automated 2-drop email stalled opportunity acceleration campaign targeting opportunities that had been inactive for more than 90 days.  This campaign allowed for lead prioritization based on contact response activities passed through to CRM for tele-prospecting to focus on leads that showed more activity on campaign offers.  Roll-up reporting was used to close the loop on outbound marketing efforts and to measure not only overall campaign success but also individual offer success & behavioral insight to better understand segmentation for future phases of this program. The DG campaign produced more than 5,000 leads and the stalled opportunity acceleration program produced a 2% conversion rate with over $7 million in re-engaged opportunities.

Read more

National Instruments Best International Campaign (2011)

At the beginning of 2010, two separate campaigns were merged at NI Corporate.  We had separate programs for each and we had to quickly merge the strategy/ data/contacts and information into one program to support the new corporate vision; and we had to align and launch it internationally across 17 countries.  For this new campaign, we created one master global program which provided easier global adoption and flexibility, helped bring global alignment, helped reduce our resource build time and brought more visibility to how this program is performing worldwide. Because of easier reporting for the new structure, we can better compare and see that international branches have an increase of 32% in OR, and China has a large increase of 2108 active contacts for this program.

Read more

OpenText Best International Campaign (2011)

The Better Together campaign was a transformational moment for OpenText marketing. Not only did it provide astonishing financial results, it also changed the way that we now approach campaigns. A campaign that was meant to highlight how OpenText and Microsoft are “better together” ended up paving the way for a more integrated approach to global campaigns – taking the needs of many different regions into account. And it brought OpenText marketing teams together to leverage each other’s efforts in an unprecedented way. Thanks to Eloqua, it’s integration to, and the partners who helped us to create the campaign – LeadFabric, Demodia and Couch Associates.

Read more

Perceptive Software Best International Campaign (2011)

The Perceptive Software International email campaign was a turnkey, 4-touch email program targeting our parent company’s top accounts across 6+ countries with the goal of introducing Perceptive Software to each new international market.  Distributed weekly, each email contained different calls-to-action and was customized to the target persona and their language requirements and sent from a key sales manager in each country.  Finally, the send function was automated for each country and customized to meet cultural requirements (time of day/day of week). The program continues to gain momentum and is expected to launch in Italy and Australia/New Zealand in fall 2011.

Read more