Best Testing and Optimization

Are you optimizing the online customer experience with testing, insights, and personalization? Have you maximized revenue potential across web, mobile, social, apps, and other digital channels as a result? Do you draw the line at random A/B testing or have you taken the leap to multivariate sophistication? Nominees for this award have incorporated testing and optimization of their campaigns and programs to mitigate risk, drive better decisions, increase revenue, and improve the customer experience.