Best Use of Insights and ROI

Are you interpreting data for actionable recommendations that improve business results? Can you make strategic decisions to improve your customer experience? This award recognizes an organization that has moved beyond reporting (old methods of organizing data into informational summaries to monitor performance) towards analysis (new data and meaningful insights that improve performance). Be prepared to include information on how you have transformed your marketing efforts based on coordinating analytics insights and the measurable results.

This is a brand new Markie category.

Check back soon for submissions from finalists in this category.

Thank you!