Connecting in the Eloqua AppCloud

This award honors organizations that have built or used Cloud Connectors and the Eloqua AppCloud store to streamline marketing campaigns, clean data, manage events, and more.

immixGroup Connecting in the Eloqua AppCloud (2012)

immixGroup launched Eloqua in the winter of 2012, with the initial goal to simply replace its legacy email marketing software and then to eventually utilize the tool to its full capacity, especially the AppCloud. By early spring, immixGroup began using the AppCloud connecters to streamline campaigns and increase efficiencies, thus freeing up resources to execute more strategic marketing campaigns. Thinking big, immixGroup decided to employ multiple AppCloud connectors to handle end-to-end campaign management for one of its marquee events, a market intelligence briefing focusing on the Department of Homeland Security. The marketing team developed a sophisticated, first of its kind campaign utilizing three Eloqua cloud components, two WebEx connectors and one Cvent feeder, all on one campaign canvas.The resulting campaign yielded significant time savings resulted in a greatly improved go-to-market strategy for immixGroup’s events.

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Mercury Systems Connecting in the Eloqua AppCloud (2012)

Face-to-face events like trade shows and conferences are a powerful lead generation channel. However, they can be expensive. In order to maximize return on the investment, you need to follow up on leads quickly. Mercury Systems’ Cloud Connector app process scans contact information in the booth, loads them into Eloqua (and passes them to Salesforce for our sales team to call them), sends them a “thank you for stopping by” email and directs them to a custom event landing page – all before they leave the booth! Talk about quick response.

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Thermo Fisher Scientific Connecting in the Eloqua AppCloud (2012)

Prior to Eloqua and the AppCloud for Adobe Connect, customer facing product webinars were conducted using five separate software applications. This method caused frequent errors and was complicated, laborious, and extremely inefficient. With the advent of Eloqua and its AppCloud for Adobe® Connect®, webinar campaign deployment and management are fully automated including all aspects of the notification, registration, and follow-up processes. Building the webinar assets and “programming” the Event Service Module and Program Manager (E9) has significantly reduced development time, reduced errors, and enhanced staff productivity. With the implementation of automation through Eloqua and the AppCloud for Adobe Connect, webinars have become the largest source of sales qualified (sales-ready) leads for our division.

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Trend Micro Connecting in the Eloqua AppCloud (2012)

In July 2012, Trend Micro integrated the Eloqua marketing automation platform with Televerde’s Human Touch Cloud Connector through Eloqua’s AppCloud.  Trend Micro was the first Eloqua client to deploy this solution and deliver marketing inquiries to tele-sales through the Cloud Connector, and provides agents with Eloqua contact “digital body language” to leverage during discovery.  Trend Micro’s dedicated Televerde agents are able to have just in time conversations and can quickly uncover opportunities. The result is a more qualified lead for Trend Micro Insides Sales, improved demand waterfall conversion rates and accelerated pipeline growth.

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Actiance Connecting in the Eloqua AppCloud (2011)

Actiance runs over 20 webinars every month and uses Webex as their webinar platform. With the use of the Webex Cloud Connector, they were able to automate the entire registration, reporting and lead nurturing process related to webinar campaigns.

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LexisNexis Risk Solutions Connecting in the Eloqua AppCloud (2011)

LexisNexis Risk Solutions leveraged the Eloqua Cloud Connector to automate email invitations, registration and follow-up communications for a series of thought leadership webinars.  Through use of the ReadyTalk connectors, they were able to make the registration process more seamless for the end user.  Benefits included maintaining brand consistency across all assets, real-time reporting on registrations, and integrated activity tracking in Eloqua for lead scoring and nurturing.  With the foundational programming now in place, LexisNexis expects to see better conversion results and cost savings through a more efficient automated process for future webinar campaigns.

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Progress Software Connecting in the Eloqua AppCloud (2011)

Progress Software struggled with the overall quality of data on new leads for some time.  Incorrect lead assignments and the time involved to accept highly qualified leads have impacted how quickly we can connect to new prospects.   The Eloqua D&B Cloud Integration program allows for us to append new records with relevant, trusted data from D&B and not have to solely rely on raw form submission data and lists.   This data has enabled us to more accurately score records and set thresholds in our integration with SFDC so that our salespeople are focused on the most important and highly qualified leads first.  In a two-month period we recognized a 12% increase in number opportunities, a 36% increase in total opportunity value, all while decreasing the number of leads created by 20%.

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Vertafore Connecting in the Eloqua AppCloud (2011)

Vertafore found online event management to be very time intensive and a manual process before implementing the WebEx Cloud Connector. Utilizing  a program in Eloqua’s Program Builder that uses the WebEx Cloud Connector streamlined the process by allowing Eloqua to collect the leads (registrations) and WebEx to handle the event (including event confirmation and reminder emails). The end result is that Vertafore is able to get leads to sales within hours of an event and has saved numerous man hours by automating the process. In addition, Vertafore can use the results to determine engagement and enhance lead scoring.

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