Every company says they are customer focused. But few actually deliver. Do you recognize and communicate with every customer as an individual? Engage customers intelligently with content in context to create a rich, 1:1 experience? Have you gone from persona to personal by combining Digital Body Language with look-alike models? Are you successfully transforming your customers into brand advocates who share their experiences on social networks? If so, then congratulations! You’re well on the way to making customers the center of your life. This award recognizes organizations that have used cross-channel and content marketing with data to shift their culture from consumer transactions to customer relationships.