European Event Nirvana

Events are a critical lead generation tactic for most marketers, but more often than not, events run marketers instead of the other way around. Not so for nominees for this award, who have significantly automated their event communications programme to squeeze every opportunity out of tradeshows, conferences, online and field events. Show us how you’ve increased event efficiency, maximised attendance, and boosted conversion to opportunities to win a Markie. Primary judging criteria: increased efficiencies, response rates, and business impact.