Fastest Time to Value

Finalists in the Fastest Time to Value category have demonstrated a return on investment in the first quarter of marketing automation implementation in terms of increased revenue or efficiency, or other measurable gains.

Genworth Financial Fastest Time to Value (2012)

Genworth’s Life Insurance division contracted with Eloqua in January and began piloting the system in March.  By June, we had launched an intricate campaign called “Discover Life” in alignment with our objective to shift our Life Insurance sales mix.  We used segmentation to specify our target audience from our SFDC contacts, as well as trade advertising to direct agents/producers to our Eloqua landing pages.  By integrating Eloqua with Salesforce.com and GoToWebinar Cloud Connector, we drove webinar registrations and provided real-time visibility to our Internal and External Wholesaling teams.  The campaign helped forge a stronger relationship between Sales and Marketing, exceeded our engagement goals, and significantly contributed to a product mix shift of just under 10%, double our goal.  Thank you, Eloqua!

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PTI Marketing Technologies (MarcomCentral) Fastest Time to Value (2012)

The capabilities of marketing automation were understood prior to the purchase of Eloqua. What was not realized was how profound the results would be within the first month, 6 months, and year! The planning, collaboration, and innovation, PTI Marketing Technologies (MarcomCentral) produced astounding results using the Eloqua platform in many areas including lead generation, pipeline processes, campaign measurement, and sales efficiency. With only Eloqua’s onboarding program and support team during the first 6 months, we were able to architect and build our core platform which was then supplemented with Eloqua Expert Services to elevate our capabilities. Our marketing team has a new found value amongst PTI’s key stakeholders in the company and because of Eloqua, we are able to effectively target the right buyer at the right time and continue to increase our pipeline with robust opportunities.

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The Dow Chemical Company Fastest Time to Value (2012)

Introducing Revenue Performance Management in a large marketing and sales organization in Dow is an interesting and one of the most exciting challenges for any marketer to take on.  The value proposition towards the many Dow businesses, supporting the Demand Generation / Marketing automation deployment is straightforward and simple: accelerate implementation of commercial and marketing strategies and actions, do it cost-efficiently and gain efficiencies, playing all keys of the marketing-mix in an integrated fashion, and make it all transparent and measurable.  However, it becomes challenging to get to value fast, when the company in question actually has a very diverse portfolio, contains a variety of global and local businesses units, deals with different type of target audiences and complex value chains.

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Treasury Wine Estates Fastest Time To Value (2012)

In November 2012 we launched Eloqua and Salesforce–radically changing and improving the business processes for our team in just a few short months.  We now manage and deploy all of our 12 Direct to Consumer brands through Eloqua, connect all our web forms through Eloqua and then into Salesforce, and manage all call center inquiries using automatic case creation through Eloqua and Salesforce.  In just our first year with Eloqua, we have not only reaped significant rewards, but have also have built the foundation for a scalable infrastructure that will help us roll this out to our global teams and really impact revenue in this next fiscal year.

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Blackbaud Fastest Time to Value (2011)

Fastest Time to Value = 100%+ ROI within just six short weeks from implementing automation! Blackbaud has fully funded our first year’s subscription through the cost savings we’ve realized from our first multi-session, multi-touch, fully automated campaign, which we launched within six months of purchase and only six weeks after Smart Start.  Not only do we measure our fastest time to value success on the cost savings we’ve recognized, we’ve also improved efficiencies and reduced resources by utilizing automation – 6 programs, 21 emails, 2 forms, and 2 hypersites in lieu of 40+ telemarketing and management resources.  Not to mention, the contact reach, event attendance, and email statistics have been record breaking!

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Covidien Fastest Time to Value (2011)

Being a leader requires an organization to build out best in class marketing and sales organizations that are aligned. We wanted to be able to communicate with our customers when they wanted, how they want to communicate and deliver what our customers perceive as valuable. We wanted to become a strategic partner not just a provider of devices.

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Terapeak Fastest Time to Value (2011)

In their first months of using Eloqua, Terapeak’s marketing department showed their direct effect on revenue by implementing closed-loop, automated campaigns that spanned from hypothesis through email delivery, conversion tracking, and ROI reporting. They quickly proved that their hypotheses and resulting activities met goals, and have since become a highly valued department that is an unlikely source for customer truths, and insightful segmentation. They achieved their second best month of all time, reduced customer attrition rates by up to 20%, and empowered their international partners to become significantly more successful.

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Trend Micro Fastest Time to Value (2011)

Eloqua’s world class marketing automation platform has allowed us to bring many marketing functions in-house for the first time in several years.  Eloqua has enabled us to completely eliminate email transaction fees and reduce infrastructure costs and these funds are now being re-allocated to more demand generation programs and events.  Eloqua is has finally given us the visibility and reporting we need to effectively drive the business and it has enabled our Marketing and Sales departments to be more productive and work more closely together.

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