This award is open to those who have successfully implemented any Oracle Marketing Cloud cross-channel marketing, content marketing, social marketing, or data management and activation technology in the past year. Enabling a high performance marketing culture isn’t always easy. For most organizations, it can take time to master the intricate blend of messaging, segmentation, data orchestration, organizational alignment and other disciplines. So how do some businesses make it look easy in their first year? The Rookie of the Year award honors fast starters for their superb planning, execution, and results.