What are the Markie Awards?
They celebrate and recognise excellent marketing — when right-brain creativity and left-brain analytics combine together for greatness. The winner in each category receives a beautiful statue to announce to the world what they’ve accomplished. This is your chance to shine and earn the recognition that you deserve.
Who can enter the European Markie Awards?
Any European marketer that has demonstrated results from their marketing activities. This can either mean a European-specific campaign operated by a global company, or an organisation that operates specifically in Europe.
How do I enter the European Markie Awards?
The 2013 European Markie Awards are now over. Submissions for the 2013 global Markie Awards will be accepted from 8 July – 30 August 2013. Click here for details on how to enter.
If I cannot attend the Awards Ceremony at Eloqua Experience Europe can I still enter? Can I still win?
Absolutely. Several past winners have been unable to attend and instead designated someone to accept on their behalf.
What is the deadline to enter and when are winners announced?
The 2013 European Markie Awards are now over. Congratulations to all finalists and winners. Check back for more information on the 2014 European Markie Awards later in the year.
How many finalists will be announced in each category?
Due to the number of high-quality submissions we expect to receive, we plan to announce three finalists per category. All finalists will receive a crystal plaque to honor their achievement during the awards ceremony at Eloqua Experience Europe (or mailed to them after that date if they are unable to attend).
Can I enter more than one category?
Yes. For example, you may want to submit your lead scoring programme and your lead nurturing programme, each into their respective categories. However we ask that you enter a specific campaign into only one category. (If the judging panel thinks it is mis-categorised you will be notified that it is being moved into a new category.) Please note that no single company will be selected as a finalist or winner in more than three categories.
Can I enter an older campaign that started two years ago?
We ask that you limit your entries to programmes or campaigns that had the bulk of their work or results since July 2012.
What makes a winning entry?
This answer varies per category. In general, our judging panel gives preference to submissions that are able to show measurable and strong results. It is perfectly acceptable to include charts, graphs and other items that visually represent performance. Also remember that a 3-page entry may sometimes be more effective than a 20-page entry, especially if you’re able to distill the important facts clearly for the judging panel. You can review the nominated submissions on this website.
The 2013 European Markie Awards featured the following 6 categories.
Best Alignment of Marketing and Sales in Europe – Can Marketing and Sales really be aligned? It takes more than words. If your company has translated words into action through tighter organisational alignment, shared goals and reporting, new communications strategies or innovative approaches to compensation, you have taken a strong step toward Revenue Performance Management and we want to hear about it.
Best European Lead Nurturing Programme – Do you have a sophisticated lead nurturing programme that has measurable results? Do your programmes make decisions that matter and result in actions that are compelling? Then tell us about it and you might take home the Markie.
Best European Lead Scoring Programme – If your organisation has improved sales targeting through automated lead scoring, we want to know about it. Tell us about increased win rates, shorter sales cycles or any positive outcomes of your scoring programme.
European Event Nirvana – Events are a critical lead generation tactic for most marketers, but more often than not, events run marketers instead of the other way around. Not so for nominees for this award, who have significantly automated their event communications programme to squeeze every opportunity out of tradeshows, conferences, online and field events. Show us how you’ve increased event efficiency, maximised attendance, and boosted conversion to opportunities to win a Markie. Primary judging criteria: increased efficiencies, response rates, and business impact.
European Rookie of the Year – Building a high performance revenue engine is not always easy. For most organisations, it can take time to master the intricate blend of messaging, segmentation, data, organisational alignment and other disciplines. So how do some businesses make it look easy in their first year? The European Rookie of the Year award honors European companies that have been fast starters with superb planning, execution and automation. (This award is open to those who have purchased a marketing automation system since July 2012.)
Most Creative European Marketing Campaign – Sometimes all of the pieces align to create a fantastic marketing campaign – the perfect idea, the right target, the memorable artwork, the personalised follow-up, and of course, the measurable results. Inspire us by sharing your creativity in screenshots or links. Primary judging criteria: campaign results, creativity of artwork or delivery mechanism.
New this year:
This year we added an optional additional video submission to allow you to tell the best, most memorable parts of your success story in a more personal way. This is not simply meant to be a verbal recap of your submission document, but rather a complementary part of the submission process. We want to know about the real-world people and details behind your Markie accomplishments. Be creative, be memorable, and have fun!
What makes a great story?
According to Chip Heath, co-author of Made to Stick, the best stories have these elements: real people that others can identify with, concrete details, an unexpected element, and an emotional pay off. Think of your story in three parts: the big problem that needs to be addressed, something that made the problem even worse, and then a satisfying ending where everything is resolved. Questions to ask yourself as you build your story: Who is the main character and how can others relate to him/her? Is there a villain? What “solution” did you try that actually made the problem worse? Who were your trusty companions along the way? Did you do something that you didn’t think was possible? Describe the victory: both the emotional reaction and the metrics.
How will these videos be used?
The judging committee will watch them and take them into account in the judging process. We may show them during the Markies ceremony at Eloqua Experience Europe 2013, and they will become part of the Markies website. In the future, they may also be shared on our Topliners community or perhaps shown at future user group events.
Video Guidelines and Details:
Videos should be no more than 1-minute in length. You will be asked in your submission document to share the URL of your video, so please post it on YouTube, Vimeo, or some other similar service. If you’re an iPhone user you can also try minit to record and share your video.
Example Markie Video